A TXT record is text in free, human-readable form, which is associated with an Internet domain as a DNS record for one purpose or another. The most popular use of a TXT record is to add your site to an online search engine or to an analytics platform, which provides details about the targeted traffic to your web site. Setting up such a record serves as confirmation that you're the domain owner and they will supply the content that you should include as the value when you create the record. Another purpose of a TXT record is to verify that an e mail message is sent by the domain name owner and from a reliable web server - this is the so-called SPF security, that prevents any electronic address set up under your domain to be forged and unauthorized people to send out junk mail making it appear like it was mailed from your own mailbox. You can include any other information which you want to be associated with your domain name in a TXT record as well.